Hill & Valley, Inc., Wins Six Commercial Division Awards at
Prestigious 15th Annual APC/Crisco® National Pie Championships

For Immediate Release

Rock Island, IL (May 11, 2009) – Hill & Valley, Inc., (H&V) America’s largest exclusive
manufacturer of sugar-free and no-sugar-added (NSA) snacks and desserts has won six prestigious blue
ribbons in the commercial bakery division of the American Pie Council’s 15th Annual APC/Crisco®
National Pie Championships.

“This year we set a new corporate best,” commented H&V CEO Scott Florence. “Winning six
awards is a record for us and vindicates our belief that our customers, who are either diabetic or health-
conscious, do not have to compromise on taste when they want a sugar free or NSA dessert. Because our
pies are judged against the highest standards of traditionally made pies, we are thrilled our sugar-free and
NSA flavors can hold their own against the industry’s top competitors.”

H&V family Sugar Free and NSA category winners included its Sugar Free Key Lime; NSA
Pecan; NSA Blueberry; NSA Cherry: NSA Peach; and NSA Pumpkin Crème pies.

At the annual event, which took place April 24-26, 2009 in Celebration, Fla., bakers of all skill
levels, all ages, and all degrees of training, from all over the United States and Canada, participated in a
bake-off to determine North America’s best Commercial bakeries as well as Professional, Amateur and
budding Junior Chefs. Commercial pies were judged in more than 130 categories based on flavor,
wholesale cost and size of the pie. This year, 138 bakers entered close to 900 pies in the competition with
465 commercial, 130 professional and 266 amateur pies.

Hill & Valley is a premium producer of sugar-free and no-sugar-added, baked sweet goods (e.g.
pies, cakes, cookies and muffins) and is located in Rock Island, IL. With nationwide distribution via most
of the largest retail supermarket chains in America, H&V ranks as the country’s largest bakery dedicated
solely to the production of products exclusively for the diabetic market. H&V is also a national
promotional sponsor of the American Diabetes Association’s Step Out Walk to Fight Diabetes. Learn
more about H&V and its products by visiting its Web site: www.hillandvalley.net.

Crisco® is a registered trademark of The J. M. Smucker Company. For more information, visit
www.crisco.com. The American Pie Council® is the only organization committed to maintaining
America’s pie heritage, passing on the tradition of pie-making and promoting America’s love affair with
pie. For more details, to become a member of the APC or to register for the National Pie
Championships, visit www.piecouncil.org.

Hill and Valley, Inc. . 3915 – 9th Street . P.O. Box 6575 . Rock Island, IL 61204-6575
Phone 309-793-0161 . Fax 309-793-0183 . www.hillandvalley.net